Campaigns & Bulk Communications
Run measurable, permission-aware campaigns with governed templates, consent-checked segments, approvals, throttles and quiet hours — every delivery, bounce and opt-out is attributable to campaign and content version.
CRM-07
CRM-03
Active / scheduled
4
1 dispatching · 1 scheduled · 2 recurring
Delivered (30d)
6,914
Email 4,821 · SMS 1,240 · WhatsApp 853
Suppressed (30d)
641
DND / no consent / expired — excluded pre-dispatch
Opt-outs (30d)
38
0.55% of delivered · auto-applied to preferences
Bounce rate (30d)
1.3%
▼ 0.4 pts · hard bounces auto-suppressed
Campaigns
| Campaign | Channel | Segment (size / suppressed) | Template · version | Schedule | Approval state | Delivered | Bounced | Opt-out |
|---|---|---|---|---|---|---|---|---|
| Marina Summer Offers CMP-2026-031 · owner: Marketing |
Email (EN/AR) | Marina prospects 90d — 2,410 / 214 suppressed | TPL-CAM-014 v3 |
20 Jul 2026 09:00 | Approved · Scheduled | — | — | — |
| Landlord newsletter Q3 CMP-2026-030 |
Active landlords — 1,116 / 57 suppressed | TPL-CAM-019 v1 |
Started 17 Jul 11:00 | Dispatching — 62% | 648 | 9 | 2 | |
| July Handover Update — Prototype Residences CMP-2026-028 |
Building A & B purchasers — 2,114 / 209 suppressed | TPL-CAM-017 v2 |
08 Jul 2026 10:00 | Completed | 1,882 | 23 | 5 | |
| Viewing reminder journey CMP-2026-022 · recurring, event-driven |
Confirmed viewings T-24h — rolling / auto-suppress | TPL-CAM-011 v5 |
Recurring · T-24h | Approved · Running | 853 | 4 | 1 | |
| Off-plan launch teaser — Investor list CMP-2026-032 · maker: Marketing |
SMS | Qualified investors — 1,982 / 118 suppressed | TPL-CAM-020 v1 |
Proposed 22 Jul 17:00 | Pending approval | — | — | — |
| Price update — Bayut watchers CMP-2026-029 · rejected 15 Jul |
SMS | Portal watchers — 866 / 41 DND without lawful basis | TPL-CAM-018 v1 |
— | Rejected — segment fails consent gate | — | — | — |
| Dormant leads reactivation CMP-2026-033 |
No activity 180d — 3,240 / recalc on approval | TPL-CAM-021 draft |
— | Draft | — | — | — | |
| Eid Al Adha greetings CMP-2026-024 |
SMS (AR/EN) | All consented contacts — 4,505 / 388 suppressed | TPL-CAM-013 v2 |
27 May 2026 10:00 | Completed | 4,079 | 38 | 11 |
8 campaigns · FY2026Recipient decisions retained per contact: delivered / bounced / suppressed (with rule) / opted out
Governed templates — bilingual, versioned
Template registry →| Template | Channel | Locale variants | Version | Opt-out block | Approval |
|---|---|---|---|---|---|
| TPL-CAM-014 Summer offers | EN Approved · AR Translation approved | v3 |
Present | Released | |
| TPL-CAM-019 Landlord newsletter | EN Approved · AR Not offered | v1 |
Present | Released | |
| TPL-CAM-018 Price update SMS | SMS | EN Approved · AR Pending legal review | v1 |
Present | Blocked until AR review |
| TPL-CAM-020 Launch teaser SMS | SMS | EN Approved · AR Translation approved | v1 |
Present | Pending release |
| TPL-CAM-021 Reactivation | EN Draft | draft |
Missing — blocks approval | Draft |
Templates without a working unsubscribe/opt-out block cannot be approved for bulk dispatch.
Segments — consent-aware counts
Refreshed 17 Jul 12:30| Segment | Definition (governed dimensions) | Size | Suppressed | Basis |
|---|---|---|---|---|
| Marina prospects 90d | Leads · community = Marina District · activity ≤ 90d | 2,410 | 214 | Consent · marketing |
| Building A & B purchasers | Deals won · project = Prototype Residences | 2,114 | 209 | Contract · service notice |
| Qualified investors | Category = Investor · budget ≥ AED 2,000,000.00 | 1,982 | 118 | Consent · marketing |
| Portal watchers | Source ∈ (Bayut, Property Finder) · saved-search match | 866 | 41 | 41 lack lawful basis — gate fails |
| Active landlords | Relationship = Landlord · active portfolio | 1,116 | 57 | Consent · newsletter |
Suppression reasons: DND, unsubscribe, expired consent, hard bounce, quarantined contact. Manage in Consent & Preferences.
Delivery outcomes — July Handover Update (CMP-2026-028)
| Outcome | Contacts | % of segment | Attribution |
|---|---|---|---|
| Delivered | 1,882 | 89.0% | CMP-2026-028 · TPL-CAM-017 v2 |
| Suppressed pre-dispatch | 209 | 9.9% | DND 102 · unsubscribed 74 · expired consent 33 |
| Bounced | 23 | 1.1% | 18 hard (auto-suppressed) · 5 soft (retried) |
| Opted out after delivery | 5 | 0.2% | Applied to preferences within 60 s |
| Segment total | 2,114 | 100% | Every contact has exactly one recorded decision |
Approve & schedule — Off-plan launch teaser (CMP-2026-032)
- Segment
- Qualified investors — 1,982 contacts
- Will be suppressed
- 118 (DND 61 · unsubscribed 39 · expired consent 18)
- Template
TPL-CAM-020 v1· EN + AR approved · content hashsha256:9f2c…b7e1- Schedule
- 22 Jul 2026 17:00 GST · fits quiet-hours window
- Throttle
- 200 SMS/hr → est. completion 22 Jul 20:40 (before 21:00 cut-off)
- Maker / approver
- Marketing · approver must differ (SoD)
Static render mockup — no live data. Source: ERP Modern Development Specification v2.0 · Covers: CRM-07 (campaigns and bulk communications), CRM-03 (consent/DND enforcement in dispatch). Related: Consent & Preferences · Messaging Connectors · Comms Policy Studio.