Lead, Source & Agent Analytics
Response, conversion and workload analytics on governed stage and source dimensions; every drill-down obeys the viewer's record permissions and reconciles to the displayed totals.
CRM-08
RPT-02
RPT-03
Leads MTD
1,264
▲ 8.2% vs June same-day
Median first response
14 min
SLA target 30 min · 93% within target
Viewing → Offer
44.6%
173 offers from 388 viewings
Win rate
15.2%
96 won · 118 lost (loss reasons 100% coded)
Third-party sourced
7.4%
Prime Link Realty co-broke share MTD
Pipeline funnel — July 2026 (Dubai HQ scope)
| Stage | Leads | Stage conversion | Median age in stage |
|---|---|---|---|
| New | 1,264 | — | 0.3 d |
| Contacted | 1,118 | 88.4% | 1.1 d |
| Qualified | 642 | 57.4% | 2.6 d |
| Viewing | 388 | 60.4% | 4.2 d |
| Offer | 173 | 44.6% | 3.8 d |
| Won | 96 | 55.5% of offers | — |
First-response SLA trend — % within 30 min
| Week | Leads | Within 30 min | Median response | Breaches |
|---|---|---|---|---|
| W25 · 15–21 Jun | 402 | 84% | 19 min | 64 |
| W26 · 22–28 Jun | 371 | 88% | 17 min | 45 |
| W27 · 29 Jun–05 Jul | 389 | 86% | 18 min | 54 |
| W28 · 06–12 Jul | 418 | 91% | 15 min | 38 |
| W29 · 13–17 Jul (partial) | 296 | 93% | 14 min | 21 |
Source conversion — July 2026 · governed source taxonomy v6
Connector health →
| Source | Leads | Qualified | Viewings | Offers | Won | Lead → Won | Median response | Won value (AED) |
|---|---|---|---|---|---|---|---|---|
| Property Finder Connector PF-01 · healthy |
402 | 221 | 138 | 61 | 34 | 8.5% | 11 min | 48,120,000.00 |
| Bayut Connector BY-01 · healthy |
351 | 168 | 101 | 42 | 22 | 6.3% | 13 min | 29,540,000.00 |
| Website Forms + chat |
312 | 154 | 92 | 41 | 30 | 9.6% | 12 min | 41,275,000.00 |
| Dubizzle Connector DZ-01 · 2 retries today |
98 | 41 | 22 | 9 | 3 | 3.1% | 24 min | 2,860,000.00 |
| WhatsApp Business API |
61 | 32 | 19 | 11 | 4 | 6.6% | 9 min | 5,410,000.00 |
| Referral Existing customers |
18 | 14 | 10 | 6 | 2 | 11.1% | 31 min | 3,120,000.00 |
| Walk-in Dubai HQ reception |
22 | 12 | 6 | 3 | 1 | 4.5% | 2 min | 960,000.00 |
| Total (authorized scope) | 1,264 | 642 | 388 | 173 | 96 | 7.6% | 14 min | 131,285,000.00 |
Chart alternative: this table is the data behind the funnel above.Dubizzle response time flagged — connector retries under review
Agent leaderboard — July 2026
Context only · no automated employment action| Agent | Assigned | First-response SLA | Activities | Viewings | Won | Pipeline (AED) |
|---|---|---|---|---|---|---|
| OHOmar Haddad Senior Agent · Dubai HQ |
148 | 96% | 412 | 54 | 17 | 21,340,000.00 |
| LHLayla Hassan Agent · Dubai HQ · over capacity 27/25 |
162 | 89% | 387 | 61 | 14 | 18,905,000.00 |
| RFRashid Al Farsi Sales Manager · corporate queue |
24 | 100% | 96 | 8 | 5 | 36,800,000.00 |
| D1Dubai HQ pool — 3 other agents Named rows visible to Sales Manager and above |
401 | 92% | 1,088 | 151 | 38 | 41,120,000.00 |
| ABAbu Dhabi Branch — aggregated Outside your scope — names withheld |
529 | 90% | 1,415 | 114 | 22 | 13,120,000.00 |
RPT-03 control: measures shown with workload context; screen offers no disciplinary or automated HR action.
Drill-down reconciliation (CRM-08 acceptance)
Reconciled ✓Selected KPI: Property Finder · July 2026 · Won = 34. Your authorized drill-down lists 34 leads; the sum below reconciles to the displayed total.
| Lead | Customer | Unit | Won date | Value (AED) |
|---|---|---|---|---|
| LD-2026-07231 | Amina Noor | PR-A-1203 | 15 Jul 2026 | 1,245,000.00 |
| LD-2026-07104 | Falcon Trading FZ-LLC | PR-B-3204 | 13 Jul 2026 | 4,780,000.00 |
| LD-2026-06987 | Customer C-66●● | PR-A-0705 | 11 Jul 2026 | 1,610,000.00 |
| LD-2026-06914 | Customer C-64●● | PR-B-1508 | 09 Jul 2026 | 1,388,000.00 |
| … 30 more authorized rows | 39,097,000.00 | |||
| Drill-down total — 34 leads | 48,120,000.00 | |||
If records outside your permissions contributed to a KPI, the tile shows a scope note instead of silently diverging (trusted totals rule, UX-02).
Third-party activity — external brokers (MTD)
| Broker | Leads | Viewings | Won | Status |
|---|---|---|---|---|
| Prime Link Realty (ORN 1203) | 94 | 31 | 7 | Agreement active |
| Other partners (2) | 21 | 6 | 1 | 1 agreement expiring 31 Jul |
Static render mockup — no live data. Source: ERP Modern Development Specification v2.0 · Covers: CRM-08 (lead, source and agent analytics), RPT-02 (lead source & conversion), RPT-03 (agent productivity & SLA). Related: Lead Inbox · Executive Dashboard · Lead Connectors.